MANUFACTURERS REPRESENTATIVE

Founded in May 2020 by industry veteran Paul MacAloney, 5 Element Sales & Marketing is a dynamic force in the custom electronics installation industry. Paul, with a career built on collaborating with custom installation firms and representing industry-leading brands, set out to create a company that not only delivers excellence but also constantly expands horizons for dealers across Canada.

What makes us different?

We stand out in a sea of traditional rep firms. While others may focus solely on POs, RMAs, and price list distribution, we're driven by a different mission—one that puts your unique needs and aspirations at the forefront.

Collaborative Partnerships: We're not just vendors; we're collaborators. We work side by side with dealers, architects, interior designers, specifiers, and homeowners to ensure that technology seamlessly integrates into your projects. We're your strategic partners in every sense.

Solving Problems, Not Just Selling Products: Our core mission is to solve problems, not just move products. We take the time to understand your unique project requirements and challenges, and then craft solutions that align perfectly with your vision.

Technical Expertise:As a technical solutions-based company, our team boasts deep expertise in the ever-evolving world of technology. We stay ahead of the curve so that you can benefit from the latest innovations.

OUR MISSION

“To empower the success of our dealer network, by providing access to industry leading brands, with sales integrity and excellent customer service”

Paul MacAloney, Founder.

CORE VALUES

At 5 Element Sales & Marketing, our core values define who we are and guide our every action:

Strategic Alliances: We believe in the power of forging strategic alliances with class-leading companies. These partnerships enable us to continually expand our offerings, ensuring our dealers have access to the latest innovations and premium solutions.

Brand Representation: We are an exceptional partner and representative for a curated selection of brands. Our extensive network of dealers across Canada relies on us to bring them the very best products and solutions available.

Multi-Profile Expertise: Our team brings a wealth of knowledge and experience across diverse profiles, including lighting, control systems, and Audio Visual components. We're dedicated to staying at the forefront of industry trends and expertise.

Unmatched Service: Exceptional customer service is our hallmark. We excel at providing strategic sales and marketing solutions that drive results, supporting the growth of our dealers' businesses.